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MIMA EVENTS

THE NEW DEAL: RECESSION-ERA MARKETING AND THE RISE OF SOCIAL MEDIA

[MIMA EVENING EVENT]

when:   Wednesday, March 18, 2009
5:15 pm Registration & cash bar
6 pm Presentation
7 pm Networking, food & cash bar

where:   Metropolitan Ballroom
5418 Wayzata Boulevard
Golden Valley, MN 55416


cost:   Pre-registration Fees
Members = FREE
Student Members = FREE
Non-Members = $40

Walk-in Registration Fees
Members = $40
Student Members = $40
Non-members = $45



DETAILS:

As social media goes mainstream, many organizations are struggling to define the processes and roles necessary to carry out a successful social media plan. At the heart of this discussion? The fairly new role of community manager.

Have questions about your social media strategy? Want help defining the role of community manager in your organization? Join us in this event, built in collaboration with Social Media Breakfast - Twin Cities. We’re bringing together a panel of local and national digital community managers to help you: 
  • Gain insight into how to create, manage, and maintain your organization’s social media strategy.
  • Prepare for strategic, staffing, budget, and ROI challenges related to social media.
  • Understand how you can use social media to give your customers better service, faster feedback, and the transparency they crave.
You’ll leave with:
  • Real-life examples
  • Links to smart resources
  • Advice about how to structure and maintain a community team inside a marketing organization
  • Tips on how to illuminate the c-suite and collaborate with outside partners
Who should attend?
  • Marketing and public relations managers
  • Community managers
  • Customer service and advertising executives
The Moderator:
Albert Maruggi
President of Provident Partners, Host of the Marketing Edge podcast and blog
 
The Panelists:
  • Paula Berg
    Manager, Emerging Media
    Southwest Airlines
  • Rick Mahn
    Social Media Architect + Founder, SMBMSP
  • Gary Koelling
    Creative Director, Founder - BlueShirt Nation
    Best Buy, Inc.


ALL UPCOMING EVENTS

Read More 2010 Digital Predictions and the State of Emerging Technologies - 2/17/2010

Read More CATFOA 2010: Faris Yakob (EVP Chief Technology Strategist, McCann Erickson NY) - 3/8/2010

Read More Ethics Around Social Media - 3/24/2010

Read More CATFOA 2010: Hashem Bajwa (Director of Digital Strategy, Droga5) - 4/19/2010

Read More Spring Social - 4/21/2010

Read More CATFOA 2010: Colleen DeCourcy (Chief Digital Officer, TBWA Worldwide) - 5/10/2010

Read More Integrated Communications - 5/19/2010

Read More Crowd Source/User Generated Content - 6/16/2010

Read More Social Media: Where to Now? - 7/21/2010

Read More Search - 8/18/2010

Read More Fall Social - 9/15/2010

Read More TBD - 11/17/2010

Read More MIMA Holiday Party - 12/15/2010



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