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MADE IN MN: FEATURED

The Smithsonian Institution
By Invioni, 8/9/2005

Client: The Smithsonian Institution

Objective: Give the Lakota, the research community, and the general public access to the Smithsonian's collection of Lakota Winter Count artifacts.

MIMA EVENTS

INTEGRATED CAMPAIGN CASE STUDY: OBAMA ONLINE

[MIMA EVENING EVENT]

when:   Wednesday, June 17, 2009
5:15 pm Registration & cash bar
6 pm Presentation
7 pm Networking, food & cash bar
where:   Nicollet Island Pavilion
40 Power Street
Minneapolis, MN 55108
cost:   Pre-registration fees
Members = FREE
Student members = FREE
Non-members = $40

Walk-in registration Fees
Members = $40
Student members = $40
Non-members = $45


DETAILS:

Come take a look at how the Obama campaign looked before SimpleScott, and other designers, joined the team for last election season. You’ll see how it was, how it evolved and lessons learned along the way. 

Scott Thomas, aka SimpleScott, will share insights the Obama team learned about web users today and how you can apply it to your brands.

PARKING INFORMATION

WHAT YOU WILL LEARN
  • Simple design tips to make a campaign more polished
  • The process of designing the BarackObama.com and VoteforChange.com websites
  • New ways at looking at how to structure a website
  • The importance of having a dialog with your web visitors
  • A new perspective of social media/technology

ABOUT THE SPEAKER
Scott Thomas is constantly seeking the simplest answer to complex problems. Scott began his design pursuits studying architecture before bouncing to graphic design and web development.


Prior to moving to Chicago, where he set his sights on user-experience design, Scott called London's Shoreditch home.

In 2007, Scott's career took a dramatic leap when he was invited to join the New Media team at Obama for America. The chance encounter led Scott to becoming the Design Director of the historic Obama Presidential campaign.

He is currently writing a book that explains how an obscure senator rose to the highest office in the land and celebrity status with the aid of branding and design.

Scott plans to continue designing for social causes that might just someday change the world.

 ALL UPCOMING EVENTS

Read More Fall Social - It's a Target Field Social - 9/15/2010
Read More MIMA Summit - Intensive Workshops, Reception, Full Day Conference & Happy Hour - 9/27/2010
Read More MIMA Summit - Intensive Workshops - 9/27/2010
Read More MIMA Summit - Evening Reception - 9/27/2010
Read More MIMA Summit - Full Day Conference and Happy Hour - 9/28/2010
Read More Breakfast with TBD (and Special Guest TBA) - 11/17/2010
Read More MIMA Holiday Party 2010 - 12/15/2010


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