LOOK OUT, THE FUTURE IS ALL AROUND US!

Evidence abounds—300,000 iPads sold in one day, a seemingly endless proliferation of smart phones, the ubiquitous Facebook and Twitter networks, and whatever the mad scientists are cooking up next—which suggests we’re living amidst the future, today. As Director of Digital Strategy for Droga5, Hashem Bajwa @hashembajwa is charged with living part of his life in the future, the better help his clients decide how to act today. Is this your job, too? Great!

Hashem will talk about his adventures as an agency professional that’s nurturing and cajoling organizational change, advising and leading brands, and attempting to figure out the “what’s next? (and why should we care?).” Hashem will discuss how agency structure and leadership can affect digital strategy positively and negatively; how and why clients are reacting to “digital” strategy; and his thoughts on the future of advertising and the ad agency.

Hashem Bajwa Prior to joining Droga5, Hashem was Digital Strategy Director for Goodby Silverstein & Partners. At Goodby he was part of the central team that led the agency’s digital transformation and interactive work across all clients at the agency. His career began at the United Nations in 2000 working on global communications, and in 2003 he entered advertising at McCann Erickson as an account planner until joining Goodby in 2005. Hashem studied international affairs at New School University in New York and brand strategy at Art Center College of Design. Hashem does not have any children or pets…but he does have a robotic dog.

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Video at: http://www.vimeo.com/11193579