| CATFOA 2010: STUFF THAT DOESN'T WORK PROPERLY: HOW TECHNOLOGY CHANGES THE NATURE OF ADVERTISING Welcome to the second installment of the third year of Conversations About The Future Of Advertising, co-sponsored by MCAD+MIMA. (http://catfoa.blogspot.com)
On Monday, March 8 Faris Yakob (@faris), the former Chief Technology Strategist at McCann Erickson NYC, will be talking about what technology actually is [and what his job was], why it scares people, why everything changes this year, how advertising has to adapt to a post-scarcity media environment, and what cultural latency is. Prior to McCann, Faris was the Senior Strategist and Digital Ninja at Naked Communications; a Speaker at the MIT Convergence Culture Consortium; and a Strategic Media Planner at OMD. The event is free. No RSVP required. Just show up.
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