POST-EVENT RESOURCES:
**IMPORTANT PARKING INFORMATION**
To get your parking validated for this event, you must park in one of the two Grand Hotel-affiliated parking ramps:
- Northstar Crown Plaza
- 225 South 6th Street Ramp
Once inside the hotel lobby proceed to the 5th floor of the Grand Hotel, where the event is located. You will receive a parking voucher when you check in.
REGISTRATION CLOSED: If you have already successfully RSVPd, then you are on the list.
Welcome to MIMA 2008. To help you find out what is in store for this year, please join us for a special, one-time event to kick off a whole year of FREE programming for MIMA members. (So if you aren't a member yet, now's the time to get in on the action!)
What’s so special about this event?
- It’s free for members and non-members
- There is a keynote and a panel discussion
- It’s co-sponsored by Microsoft
- It starts earlier than usual
Don’t miss this opportunity to learn how other companies are tapping into the power of rich online experiences to drive impact and revenue.
Brand Canyon: A Mandate for New Thinking
Hear examples of companies bridging the “brand canyon” to create ongoing emotional connections with their customers. Understand how successful businesses find and manage experience “clues” and differentiate between brand management and experience management. Learn how to make the dynamic shift from making-and-selling to sensing-and-responding. Through illustrations from Fortune 100 clients, Lou Carbone shares how to create and execute a systematic design and delivery of experience clues that will have immense impact on customer value, loyalty, and the bottom line.
Panel discussion
- Creating Digital Connections to Customers: A case study of interactive marketing at Microsoft.
- Delivering a Consistent User Experience Through the Development Cycle: Strategies for bringing the designer and the developer together.
- Differentiating Brands With Innovation: How to drive business opportunities by leveraging new technologies.
About the speakers
Chris Bernard, user experience evangelist, Microsoft
Chris has been a practicing designer for the last 15 years working in the realms of broadcast, motion graphics, interactive, application and Web design. Chris’ clients have included CNBC, Hilton, Gatorade, Accenture, IBM, The NCAA, Cranbrook Institute of Art and Target.
Lou Carbone, founder and chief experience officer, Experience Engineering
Author of the best-selling book, “Clued In – How to Keep Customers
| when: |
Thursday, January 17, 2008
3:30 pm Registration
4 pm Welcome from MIMA and Chris Bernard
4:15 pm Brand Canyon: A Mandate for New Thinking, Lou Carbone
5:15 pm Panel discussion with Jamey Tisdale, Colin Cole, Lou Carbone and moderator, Chris Bernard
6:30 pm Networking, food & cash bar at Martini Blu
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| where: |
Grand Hotel Minneapolis
615 Second Avenue South
Minneapolis, MN 55402
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