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MIMA THANKS ITS CORPORATE SPONSORS AND AFFILIATES

MADE IN MN: FEATURED

BreakthroughIdeas.org
By Invioni, 8/9/2005

Client: Breakthrough Ideas

Objective: Create an online information hub and registration engine for the breakthrough ideas competition.

PAST MIMA EVENTS

WEB CONTENT POST-EVENT RESOURCES: MIMA 11/12/2008 Podcast Web Content Photo Gallery Thanks to our event sponsor: Your IA is great. Your design is great. But what about your content? You’ve heard it before: people don’t read online. They scan. They skim. They skip around. If users aren’t reading your content, should you bother investing time and effort into it? Yes. Yes and yes. Here’s why: users DO read. They just don’t read stuff that’s not worth reading, a.k.a. most online content. The good news: if you really care about your content, users will too. Come spend an hour with Ginny Redish, author of the best-selling Letting Go of the Words – Writing Web Content that Works. In this practical, interactive session, Ginny will use her background in linguistics, usability testing and writing for diverse audiences to: Help you write conversational, engaging content Share case studies, eye-tracking data and lots of "before" and "after" examples to illustrate her practical guidelines Offer practical take-aways you can directly apply to your work Explain the online "marketing moments" that are so different than they are in print Blend web and other media for marketing campaigns Want to up your conversion rates? Trying to convince your boss to put more resources toward your content? Responsible for writing news releases? Don’t miss this session! when:   Wednesday, November 12, 2008 7:30 am Registration and Continental Breakfast 8 am Presentation 9 am Networking where:   Nicollet Island Pavilion 40 Power Street Minneapolis, MN 55108

2010 PAST EVENTS Universal Search: Real-Time, Personalization, and Social - 8/18/2010 Integrated Communications Panel - 7/21/2010 Crowd Source/User Generated Content with John Winsor - 6/16/2010 Building a Brand at 35,000 Feet with Porter Gale, Vice President of Marketing at Virgin America - 5/19/2010 CATFOA 2010: "Retail in the Age of Empowered Consumers" with Robert Stephens (Founder and Chief Inspector for Geek Squad) and Dan Beranek (Social Media Channel Planning Manager for Target) - 5/10/2010 Spring Social - 4/21/2010 CATFOA 2010: Hashem Bajwa, (Director of Digital Strategy, Droga5) - 4/19/2010 Ethics Around Social Media - 3/24/2010 MIMA Karaoke Throwdown at SXSW - 3/15/2010 CATFOA 2010: Stuff that doesn't work properly: How technology changes the nature of advertising - 3/8/2010 2010 Digital Predictions and the State of Emerging Technologies - 2/17/2010 CATFOA 2010: Edward Boches (CCO, MULLEN) - 2/8/2010 Embracing Mobile Marketing: Generating ROI with the Integrated Approach - 1/20/2010 ARCHIVED EVENTS UPCOMING EVENT

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