MIMA 3/17/08 Podcast

Conversations About The Future Event Photos

Stop by after work. Order a drink or a bite to eat. We'll be discussing global changes in advertising, marketing, public relations, technology, creative, strategy and production with digital advertising industry rock stars -- and you.

CONVERSATION #3: MATT DICKMAN,
FLEISHMAN-HILLARD

Matt Dickman joined Fleishman-Hillard in January 2008 as a director in the company’s growing digital practice. He brings over 10 years of emerging media, technology and integrated marketing experience to this role. Mr. Dickman’s extensive experience working with traditional offline advertising and PR efforts affords him a strategic vision across marketing channels.

Mr. Dickman joined Fleishman-Hillard from digital marketing shop DigiKnow, where he was the company’s Interactive Marketing Strategist. In this role, Mr. Dickman was responsible for planning and executing digital marketing campaigns for the agency’s clients. Mr. Dickman was also responsible for staying on top of new technology and identifying strategic uses for existing clients, and started the company’s first public-facing blog in 2004. Mr. Dickman’s experience spanned CPG, B2B and included clients such as Nestle, Visa, PPG, Advance Auto as well as companies in publishing, entertainment, sports and healthcare.

Prior to his role as strategist, Mr. Dickman served as a business analyst for DigiKnow. His responsibilities included defining client projects and internal needs, creating requirements documentation, conducting stakeholder briefings, creating and modeling technical architectures to support marketing campaigns, modeling data environments, testing and validating, and creating outcome measurement plans. During his time in this role, Mr. Dickman ran the operations for DigiKnow’s new office opening in Buenos Aires, Argentina. He took the project from idea to successful 25+ person outfit supporting a U.S. client base. 

Before serving as a business analyst for DigiKnow, Mr. Dickman served as an account manager for some of the company’s largest entertainment and direct-to-consumer clients. His work on these accounts led to multiple American Marketing Association and Ad Association awards. Notable clients include the Columbus BlueJackets, Cleveland Browns, Pittsburgh Penguins and the Ohio Department of Travel and Tourism.

Mr. Dickman is also the author of one of the top 150 marketing blogs, according to Advertising Age, and is considered a leader in social media and emerging technology. His blog Techno//Marketer examines the ways new media is impacting companies and customers alike and uses a mix to tell the story. His non-nonsense, easy to understand approach has landed him regular roles writing for MarketingProfs as a columnist (and the publication’s first video blogger) as well as the Madison Avenue Journal.