PAST MIMA EVENTS
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| ANALYTICS FOR PEOPLE WHO HATE ANALYTICS POST-EVENT RESOURCES:
Does the very mention of the word “data” make you yawn? You’re not alone. Dealing with data isn’t exactly the most glamorous part of our industry. But that doesn’t mean you can just sweep your numbers under the rug. Your data can unlock major doors. With it, you can create smarter marketing strategies and offer more valuable, useful deliverables to your clients and their audiences. And data isn’t just a research tool. It’s also invaluable for selling. If you can get your head around your numbers, you have the greatest sales tool in the world—a concrete ROI. That’s something everyone can use. So, ready to tackle the big, silent, often perplexing mountain that is your data? Ready to improve your products and services as well as your sales process? Great! Meet Kristen Findley and Chris Wexler. Kristen is a corporate executive with a knack for website analytics. Chris Wexler comes from media, specializing in traffic analytics. Together, they’ll show you just how wonderful, useful, and empowering numbers can be. WHAT YOU WILL LEARN You’ll walk away knowing more about: * How to be smart about getting and using data * How to effectively analyze data * How to use data to win clients and customers * The latest data practices and methodologies WHO SHOULD ATTEND All enterprise and agency employees responsible for: * Creative * Media * User experience * Technology * Marketers ABOUT THE SPEAKERS Chris Wexler, Head of Online Media, Crispin Porter + Bogusky Chris Wexler has worked on Capitol Hill, Wall Street, off-off Broadway and now Madison Avenue. The only consistent elements in his career have been public persuasion, adaptation to change, and leveraging data. His passion is using data to support good not evil (in regards to creativity and persuasion). Check out Chris: http://twitter.com/ChrisWexler Kristen Findley, Senior Interactive Planner, Carlson Marketing Group Kristen recently joined Carlson Marketing Worldwide as a Senior Interactive Planner. There, she uses existing data and insight to develop multi-channel marketing initiatives with measurable results. She was formerly the Senior Analytics Manager at Ameriprise Financial, where she managed the implementation and support of Ameriprise.com’s measurement tools, including those used for A/B and multivariate testing. Check out Kristen: http://twitter.com/kdfindley
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2010 PAST EVENTS |
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