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BreakthroughIdeas.org
By Invioni, 8/9/2005

Client: Breakthrough Ideas

Objective: Create an online information hub and registration engine for the breakthrough ideas competition.

PAST MIMA EVENTS

INTEGRATED CAMPAIGN CASE STUDY: OBAMA ONLINE

POST-EVENT RESOURCES:
Read More Integrated Campaign Case Study Event Photos

Come take a look at how the Obama campaign looked before SimpleScott, and other designers, joined the team for last election season. You’ll see how it was, how it evolved and lessons learned along the way. 

Scott Thomas, aka SimpleScott, will share insights the Obama team learned about web users today and how you can apply it to your brands.

PARKING INFORMATION

WHAT YOU WILL LEARN
  • Simple design tips to make a campaign more polished
  • The process of designing the BarackObama.com and VoteforChange.com websites
  • New ways at looking at how to structure a website
  • The importance of having a dialog with your web visitors
  • A new perspective of social media/technology

ABOUT THE SPEAKER
Scott Thomas is constantly seeking the simplest answer to complex problems. Scott began his design pursuits studying architecture before bouncing to graphic design and web development.


Prior to moving to Chicago, where he set his sights on user-experience design, Scott called London's Shoreditch home.

In 2007, Scott's career took a dramatic leap when he was invited to join the New Media team at Obama for America. The chance encounter led Scott to becoming the Design Director of the historic Obama Presidential campaign.

He is currently writing a book that explains how an obscure senator rose to the highest office in the land and celebrity status with the aid of branding and design.

Scott plans to continue designing for social causes that might just someday change the world.

when:   Wednesday, June 17, 2009
5:15 pm Registration & cash bar
6 pm Presentation
7 pm Networking, food & cash bar
where:   Nicollet Island Pavilion
40 Power Street
Minneapolis, MN 55108
2010 PAST EVENTS

Read More Universal Search: Real-Time, Personalization, and Social - 8/18/2010
Read More Integrated Communications Panel - 7/21/2010
Read More Crowd Source/User Generated Content with John Winsor - 6/16/2010
Read More Building a Brand at 35,000 Feet with Porter Gale, Vice President of Marketing at Virgin America - 5/19/2010
Read More CATFOA 2010: "Retail in the Age of Empowered Consumers" with Robert Stephens (Founder and Chief Inspector for Geek Squad) and Dan Beranek (Social Media Channel Planning Manager for Target) - 5/10/2010
Read More Spring Social - 4/21/2010
Read More CATFOA 2010: Hashem Bajwa, (Director of Digital Strategy, Droga5) - 4/19/2010
Read More Ethics Around Social Media - 3/24/2010
Read More MIMA Karaoke Throwdown at SXSW - 3/15/2010
Read More CATFOA 2010: Stuff that doesn't work properly: How technology changes the nature of advertising - 3/8/2010
Read More 2010 Digital Predictions and the State of Emerging Technologies - 2/17/2010
Read More CATFOA 2010: Edward Boches (CCO, MULLEN) - 2/8/2010
Read More Embracing Mobile Marketing: Generating ROI with the Integrated Approach - 1/20/2010


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