PAST MIMA EVENTS
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| INTEGRATED CAMPAIGN CASE STUDY: OBAMA ONLINE POST-EVENT RESOURCES:
Come take a look at how the Obama campaign looked before SimpleScott, and other designers, joined the team for last election season. You’ll see how it was, how it evolved and lessons learned along the way. Scott Thomas, aka SimpleScott, will share insights the Obama team learned about web users today and how you can apply it to your brands. PARKING INFORMATION WHAT YOU WILL LEARN
ABOUT THE SPEAKER Scott Thomas is constantly seeking the simplest answer to complex problems. Scott began his design pursuits studying architecture before bouncing to graphic design and web development. Prior to moving to Chicago, where he set his sights on user-experience design, Scott called London's Shoreditch home. In 2007, Scott's career took a dramatic leap when he was invited to join the New Media team at Obama for America. The chance encounter led Scott to becoming the Design Director of the historic Obama Presidential campaign. He is currently writing a book that explains how an obscure senator rose to the highest office in the land and celebrity status with the aid of branding and design. Scott plans to continue designing for social causes that might just someday change the world.
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2010 PAST EVENTS
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