Edward is one of Mullen's four original partners. Over the last 26 years he has helped define the agency's creative standards, established its public relations group, integrated digital design and production into all of the agency's operations, and most recently launched its growing social media practice. Edward also acts as chief advocate for TheNextGreatGeneration.com and speaks frequently on the merits of crowdsourcing.

Edward believes everything has changed, but the real change is the individual's new power, influence, participation and control: both as a consumer and individual.

So, what does that mean for agencies and marketers in 2010? Edward will speak from 20+ years as an national agency creative director and executive on the classic innovator's dilemmahow do you change into something new without losing the value of something established?

All this and more will be wrestled to the ground on Monday, February 8, 2010 at the Fine Line Music Cafe 318 First Avenue North in Minneapolis.

The event is free. No RSVP required. Just show up.

Doors open at 5:00pm. Edward's presentation starts at 6:00pm, sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association.

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Follow Edward on Twitter: @edwardboches