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GENERAL RESOURCES

MIMA SUMMIT 2006 PODCASTS
10/13/2006

[PODCASTS]

Morning Keynote

The Secrets of Award-Winning Sites
William Rice - Web Marketing Association

Session 1

10 Techniques for Web Writing
Elisa Camahort - BlogHer LLC

Web Analytics: Creating a Culture of Measurement and Accountability

Paula Burr - American Century Investments

Session 2

How Prepared Are Today's Students for Careers in Interactive Marketing?
Moderator: John Schneider - Larsen

Ask the Email Experts
Joel Book - ExactTarget, Melinda Krueger - Krueger Direct/Interactive

Top 5 E-commerce Integlligent Selling Opportunities
Kristi Burton - MarketLive

Afternoon Keynote

How to Blog Your Way to Fame: One Unknown Girl's Story
Michelle Collins - VH1's Best Week Ever

Session 3

Site Architecture - Actionable, or Afterthought?
Jake Baillie - TrueLocal

Consumer Generated Media: Why You Ain't Got No Megaphone, and I Can Knock You Out with One Blog Post...Booyah!
Andrew Eklund - Ciceron

Power Segmentation For Search Marketers
Steve Baldwin - Did-it Search Marketing

Session 4

The Local Revolution in Online Advertising
Kevin Abramson - Internet Broadcasting

Internet Marketing Toolbox
Sara Dobko - North aAmerican Membership Group, Kristen Findley - Ameriprise Financial, Ward Tongen - Medtronic

VITA.MN: Fortifying the Web in the Twin Cities
Matt Thompson - StarTribune.com
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