http://www.mima.org en-us #xA9; 2007 MIMA.org Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. MIMA.org Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals.That said, we're not your average, gotta-have-something-on-my-resume club. We keep it real with events that challenge the status quo. We bring the interactive community together over issues that matter. Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. That said, we're not your average, gotta-have-something-on-my-resume club. We keep it real with events that challenge the status quo. We bring the interactive community together over issues that matter. MIMA.org Andrew@mima.org MIMA, Michael Becker EMBRACING MOBILE MARKETING: GENERATING ROI WITH THE INTEGRATED APPROACH The practice of mobile marketing is going mainstream. From local and regional retailers to Fortune 100 fast-moving consumer goods providers, brands and charities, marketers are employing mobile marketing practices to engage their audience in mutually beneficial communication, delivery, and exchange of value. http://s31579.gridserver.com/1_20_10/mima_1_20_2010_001.mp3 Wed, 1 Jan 2010 19:00:00 GMT 60:00 MIMA, mobile interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Ginny Redish MIMA - WEB CONTENT MIMA - Your IA is great. Your design is great. But what about your content? http://s31579.gridserver.com/podcasts/mima_11_12_2008.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA,web content, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Rebecca Lieb MIMA Summit - Morning Keynote, The Decline of Advertising and the Creative Renaissance MIMA Summit - Ever wonder why digital agencies are so rarely called "advertising" agencies? With increased consumer adoption of digital media and the subsequent decline of traditional media consumption, advertising models are shifting toward marketing models. http://s31579.gridserver.com/podcasts/Summit08_A.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Campbell Foster MIMA Summit - Navigating the Ad Exchange Network Landscape MIMA Summit - Ad networks. Ad exchanges. They're popping up like mushrooms after the rain. If you're a marketer, or part of an agency media team, you're dealing with some tough questions http://s31579.gridserver.com/podcasts/Summit08_B.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Jason Carmel MIMA Summit - Starting from Scratch: Effectively Using Kittens for Optimization and Usability MIMA Summit - What made your email program so successful yesterday may not cut it tomorrow. http://s31579.gridserver.com/podcasts/Summit08_C.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Jamie Schissler MIMA Summit - The Changing Face of Email MIMA Summit - What made your email program so successful yesterday may not cut it tomorrow. http://s31579.gridserver.com/podcasts/Summit08_D.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Kevin Lee MIMA Summit - Search Marketing Within the Digital Marketing Ecosystem MIMA Summit - Wondering when keyword-targeted PPC listings are search, and when they're contextual, as well as how to maximize profit from both? http://s31579.gridserver.com/podcasts/Summit08_E.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, James Quinn MIMA Summit - Navigating Legal Landmines in the Digital Field MIMA Summit - What you don't know can hurt. Really hurt. This session will examine some top-level issues getting the attention of regulators and plaintiffs' lawyers alike http://s31579.gridserver.com/podcasts/Summit08_F.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Leah Buley MIMA Summit - How to be a User Experience Team of One MIMA Summit - What's the best way to evolve design ideas quickly? One way is to get together with other designers and brainstorm. But even when you don't have a group of other design professionals at your disposal, it is still possible to achieve the benefits of team thinking by adapting the methods of larger user experience groups. http://s31579.gridserver.com/podcasts/Summit08_H.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Eric Boyles, Ron Corbisier, Patty Henderson MIMA Summit - Marketing Mix Challenge MIMA Summit - Watch Team Client and Team Agency go head-to-head in presenting recommendations for how to cope in the post-Internet economy http://s31579.gridserver.com/podcasts/Summit08_J.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Brian Kalma MIMA Summit - Making a customer connection (in 140 characters or less) MIMA Summit - What do you get when you mix the "always on" availability of the web, with increased amounts of social networking on- and off the job? The new customer service model. Are you ready? http://s31579.gridserver.com/podcasts/Summit08_L.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Greg Crockart, Brent Dusing, David Gale, Kara Thornton MIMA Summit - Mobile...2009 and Beyond MIMA Summit - It's the most direct and personal marketing channel out there today: the ubiquitous mobile phone. Globally, more people have more mobile devices per person than personal computers. http://s31579.gridserver.com/podcasts/Summit08_M.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Valeria Maltoni MIMA Summit - Corporate Blogger: Angel or Demon? MIMA Summit - As a corporate blogger, you're faced with a unique challenge. You must simultaneously speak the voice (and the message) of the organization while also "fitting in" with a community of real people. http://s31579.gridserver.com/podcasts/Summit08_N.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA MIMA Summit - iTV is Here, There Everywhere MIMA Summit - YouTube. Hulu. Netflix. Looking back a hundred years from now, teenagers will likely struggle in history class to understand the concept of a television show that's not viewed on a computer. http://s31579.gridserver.com/podcasts/Summit08_O.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Dan Grigsby MIMA Summit - Alternate Reality Games: The Future of Marketing MIMA Summit - An alternate reality game "is anything that takes your life and converts it into an entertainment space" says Elan Lee, one of the genre's creator. For marketers, ARGs offer the opportunity to impart a long-lived message or product association within an activity that transforms a person's life into an adventure or mystery http://s31579.gridserver.com/podcasts/Summit08_P.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA MIMA Summit - Schematic: Olympics Case Study MIMA Summit - Schematic: Olympics Case Study http://s31579.gridserver.com/podcasts/Summit08_R.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA, Sona Merhing MIMA Summit - Caring Bridge: Non-profit Case Study MIMA Summit - Caring Bridge: Non-profit Case Study http://s31579.gridserver.com/podcasts/Summit08_S.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis MIMA MIMA Summit - PRI A Public Radio Story in Three Acts MIMA Summit - PRI A Public Radio Story in Three Acts http://s31579.gridserver.com/podcasts/Summit08_T.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis Rhett McLaughlin, Link Neal Happy hour concert with Rhett Link, featuring the MIMA Summit theme song Happy hour concert with Rhett Link, featuring the MIMA Summit theme song http://s31579.gridserver.com/podcasts/Summit08_V.mp3 Wed, 1 Oct 2008 19:00:00 GMT 60:00 MIMA Summit, interactive, marketing, experience, Minnesota, mima, minneapolis Garrick van Buren, Greg Swan, Mike Keliher, Alisa Coddington, Tim Brunelle Juicy blogs. Sweet tweets. Fresh, hot analytics. Today’s Internet is a virtual all-you-can-google buffet. It’s easy to get overwhelmed. Well, no more. Learn how to manage all your information sources, and sift the gold from hundreds of options out there. Juicy blogs. Sweet tweets. Fresh, hot analytics. Today’s Internet is a virtual all-you-can-google buffet. It’s easy to get overwhelmed. Well, no more. Learn how to manage all your information sources, and sift the gold from hundreds of options out there. http://s31579.gridserver.com/podcasts/mima_7_16_2008.mp3 Wed, 16 Jul 2008 19:00:00 GMT 68:00 interactive, marketing, experience, Minnesota, mima, minneapolis Tamara Adlin, founder and president of adlin, inc User personas. You’ve heard of them. You’ve used them. Like “usability testing” and “ethnographic research,” it’s a term that causes your clients’ eyes to light up. User personas. You’ve heard of them. You’ve used them. Like “usability testing” and “ethnographic research,” it’s a term that causes your clients’ eyes to light up. But how much of personas is hype, and how much of it really adds to your clients’ bottom line? http://s31579.gridserver.com/podcasts/mima_6182008_edit.mp3 Wed, 18 Jun 2008 19:00:00 GMT 68:00 personas, tamara adlin, interactive, marketing, experience, Minnesota, mima, minneapolis Jim Cuene, Brad Smith, Gary Koelling, Jason Kleckner, and Michael Kraabel The evolution of Social Media is one of the greatest opportunities – and threats – to businesses in today's market place. Join MIMA and a panel of leading social media experts for a discussion that will address these topics. The evolution of Social Media is one of the greatest opportunities – and threats – to businesses in today's market place. Join MIMA and a panel of leading social media experts for a discussion that will address these topics. http://s31579.gridserver.com/podcasts/mima_5_14_08.mp3 Wed, 14 May 2008 19:00:00 GMT 81:45 interactive, marketing, experience, Minnesota, mima, minneapolis Brian Morrissey Brian Morrissey is the digital editor of Adweek, where he leads its coverage of digital media and marketing. His coverage focuses on innovative, effective ways advertisers are reaching consumers through digital channels. Brian Morrissey is the digital editor of Adweek, where he leads its coverage of digital media and marketing. His coverage focuses on innovative, effective ways advertisers are reaching consumers through digital channels. http://s31579.gridserver.com/podcasts/mima_mcad_4_28.mp3 Mon, 28 Apr 2008 19:00:00 GMT 81:45 interactive, marketing, experience, Minnesota, mima, minneapolis Joseph Jaffe One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of crayon, a conversational marketing company, specializing in community, dialogue and partnership. One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of crayon, a conversational marketing company, specializing in community, dialogue and partnership. http://s31579.gridserver.com/podcasts/mima_mcad_4_14.mp3 Mon, 7 Apr 2008 19:00:00 GMT 83:45 interactive, marketing, experience, Minnesota, mima, minneapolis Matt Dickman Mr. Dickman is a regular speaker on topics surrounding emerging media and new technology and has addressed the IABC, PRSA, AMA, and multiple web marketing associations as well as various academic groups. Mr. Dickman is a regular speaker on topics surrounding emerging media and new technology and has addressed the IABC, PRSA, AMA, and multiple web marketing associations as well as various academic groups. http://s31579.gridserver.com/podcasts/mima_mcad_3_17_08.mp3 Mon, 17 Mar 2008 19:00:00 GMT 73:28 interactive, marketing, experience, Minnesota, mima, minneapolis Bill Leake Bill has guided Apogee Search from inception to its current position as the most prominent search engine marketing firm in the SouthWest, and one of the 25 largest in the N. America. Bill has guided Apogee Search from inception to its current position as the most prominent search engine marketing firm in the SouthWest, and one of the 25 largest in the N. America. http://s31579.gridserver.com/podcasts/mima_3_12_08.mp3 Wed, 12 Mar 2008 19:00:00 GMT 59:55 interactive, marketing, experience, Minnesota, mima, minneapolis Valeria Maltoni and Tim Brunelle Valeria Maltoni has been called a communicator, a marketer, and a Renaissance person. Her blog,ConversationAgent.com, is recognized among the world's top online marketing blogs. Valeria Maltoni has been called a communicator, a marketer, and a Renaissance person. Her blog,ConversationAgent.com, is recognized among the world's top online marketing blogs. http://s31579.gridserver.com/podcasts/mima_mcad_3_3_08.mp3 Mon, 3 Mar 2008 19:00:00 GMT 58:55 interactive, marketing, experience, Minnesota, mima, minneapolis Rachael Marret, EVP, Managing Director of MRM Worldwide Join Rachael Marret, EVP, Managing Director of MRM Worldwide, to learn how to develop participation strategies that go beyond engagement to drive not only attention, but real results. Join Rachael Marret, EVP, Managing Director of MRM Worldwide, to learn how to develop participation strategies that go beyond engagement to drive not only attention, but real results. She will also show you how participation value can be measured and used as a proxy for customer segmentation. http://s31579.gridserver.com/podcasts/mima_2_13.mp3 Wed, 13 Feb 2008 19:00:00 GMT 56:34 interactive, marketing, experience, silverlight, Minnesota, mima, minneapolis, microsoft, halo JAN LETH, OGILVY and MATHER A discussion about global changes in advertising, marketing, public relations, technology, creative, strategy and production with digital advertising industry rock stars -- and you. A discussion about global changes in advertising, marketing, public relations, technology, creative, strategy and production with digital advertising industry rock stars -- and you. http://s31579.gridserver.com/podcasts/mimamcad_2_4.mp3 Mon, 4 Feb 2008 19:00:00 GMT 81:07 interactive, marketing, experience, silverlight, Minnesota, mima, minneapolis, microsoft, halo Chris Bernard, Lou Carbone, Collin Cole, Jamey Tisdale Don't miss this opportunity to learn how other companies are tapping into the power of rich online experiences to drive impact and revenue. Featuring, Chris Bernard, Lou Carbone, Jamey Tisdale, and Collin Cole. Don't miss this opportunity to learn how other companies are tapping into the power of rich online experiences to drive impact and revenue. Featuring, Chris Bernard - user experience evangelist/Microsoft, Lou Carbone - founder and chief experience officer/Experience Engineering, Jamey Tisdale/Microsoft and Collin Cole - senior vice president/frog design, inc. http://s31579.gridserver.com/podcasts/mima_1_17_08.mp3 Thu, 17 Jan 2008 19:00:00 GMT 115:00 interactive, marketing, experience, silverlight, Minnesota, mima, minneapolis, microsoft, halo Jamie Roche This session covers the emerging discipline of optimization marketing, including online a/b and multivariate testing, content targeting and onsite behavioral personalization. This session covers the emerging discipline of optimization marketing, including online a/b and multivariate testing, content targeting and onsite behavioral personalization. Jamie Roche, founder and president of Offermatica will share how brands like Wal*mart and Carrot Ink approach, succeed and sometimes fail to get value from testing, targeting and personalization. http://www.mima.org/documents/mima_11_14.mp3 Wed, 14 Nov 2007 19:00:00 GMT 62:04 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Lee Rainie Morning Keynote - The New Media Ecology - Lee Rainie, director, Pew Internet and American Life Project. The New Media Ecology - Lee Rainie, director, Pew Internet and American Life Project. Morning Keynote http://s31579.gridserver.com/podcasts/2007summit/summit_07_keynote_morn.mp3 Wed, 10 Oct 2007 19:00:00 GMT 68:22 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Jason Burby Breakout Session 1 - Quantifying the Overall Value of the Web Channel More Info - Jason Burby, Chief Analytics and Optimization Officer, ZAAZ (Seattle, WA) MIMA 2007 Summit - Quantifying the Overall Value of the Web Channel More Info - Jason Burby, Chief Analytics and Optimization Officer, ZAAZ (Seattle, WA) http://s31579.gridserver.com/podcasts/2007summit/summit_07_1.mp3 Wed, 10 Oct 2007 19:00:00 GMT 55:49 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Jeanniey Mullen Breakout Session 1 - Email as a Digital Dialogue - Jeanniey Mullen, Email Experience Council Founder and Executive Director WW Email and Digital Dialogue, Ogilvy One - OgilvyOne WorldWide and Email Experience Council (New York, NY) MIMA 2007 Summit - Email as a Digital Dialogue - Jeanniey Mullen, Email Experience Council Founder and Executive Director WW Email and Digital Dialogue, Ogilvy One - OgilvyOne WorldWide and Email Experience Council (New York, NY) http://s31579.gridserver.com/podcasts/2007summit/summit_07_2.mp3 Wed, 10 Oct 2007 19:00:00 GMT 53:07 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Marc Jensen and Lori Yeager Breakout Session 2 - Modern Video - Marc Jensen and Lori Yeager, Director of Technology and Vice President, space150 (Minneapolis, MN) MIMA 2007 Summit - Modern Video - Marc Jensen and Lori Yeager, Director of Technology and Vice President, space150 (Minneapolis, MN) http://s31579.gridserver.com/podcasts/2007summit/summit_07_4.mp3 Wed, 10 Oct 2007 19:00:00 GMT 46:06 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Lance Loveday Breakout Session 2 - Evolving your SEO efforts - Lance Loveday, Founder and CEO Closed Loop Marketing (Roseville, CA) MIMA 2007 Summit - Evolving your SEO efforts - Lance Loveday, Founder and CEO Closed Loop Marketing (Roseville, CA) http://s31579.gridserver.com/podcasts/2007summit/summit_07_6.mp3 Wed, 10 Oct 2007 19:00:00 GMT 59:28 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Bret Busse Breakout Session 3 - P.I.M.P. My Reports - Bret Busse, Lead Business Consultant and CIO, Evantage Consulting (Minneapolis, MN) MIMA 2007 Summit - P.I.M.P. My Reports - Bret Busse, Lead Business Consultant and CIO, Evantage Consulting (Minneapolis, MN) http://s31579.gridserver.com/podcasts/2007summit/summit_07_7.mp3 Wed, 10 Oct 2007 19:00:00 GMT 27:47 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Aki Ito Breakout Session 3 - Interactive Marketing...What About Customers Who Don't Speak English - Aki Ito, Director of International Operations, TOIN Corporation (Minneapolis, MN) MIMA 2007 Summit - Interactive Marketing...What About Customers Who Don't Speak English - Aki Ito, Director of International Operations, TOIN Corporation (Minneapolis, MN) http://s31579.gridserver.com/podcasts/2007summit/summit_07_9.mp3 Wed, 10 Oct 2007 19:00:00 GMT 34:25 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Jason Fried Afternoon Keynote - Unconventional Collaboration, Insights Gathered from Three Years of Collaboration at 37signals - Jason Fried, Founder, 37signals (Chicago, IL) MIMA 2007 Summit - Unconventional Collaboration, Insights Gathered from Three Years of Collaboration at 37signals - Jason Fried, Founder, 37signals (Chicago, IL) http://s31579.gridserver.com/podcasts/2007summit/summit_07_keynote_afternoon.mp3 Wed, 10 Oct 2007 19:00:00 GMT 73:02 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Robert Weber Breakout Session 4 - How to Create a Successful Widget E-Marketing Campaign - Robert Weber, CEO/Co-Founder, W3i (Sartell, MN) MIMA 2007 Summit - How to Create a Successful Widget E-Marketing Campaign - Robert Weber, CEO/Co-Founder, W3i (Sartell, MN) http://s31579.gridserver.com/podcasts/2007summit/summit_07_10.mp3 Wed, 10 Oct 2007 19:00:00 GMT 24:34 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Jennifer Zick Breakout Session 4 - Made in Minnesota Showcase" - Hosted by Jennifer Zick, Vice President of Sales and Marketing, Reside, LLC (Minneapolis, MN) MIMA 2007 Summit - Made in Minnesota Showcase" - Hosted by Jennifer Zick, Vice President of Sales and Marketing, Reside, LLC (Minneapolis, MN) http://s31579.gridserver.com/podcasts/2007summit/summit_07_12.mp3 Wed, 10 Oct 2007 19:00:00 GMT 27:58 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis Matt Wilson Breakout Session 5 - Internet Marketing Toolbox - Moderated by Matt Wilson, Online Marketing Manager, North American Membership Group, Inc. (Minnetonka, MN) MIMA 2007 Summit - Internet Marketing Toolbox - Moderated by Matt Wilson, Online Marketing Manager, North American Membership Group, Inc. (Minnetonka, MN) http://s31579.gridserver.com/podcasts/2007summit/summit_07_15.mp3 Wed, 10 Oct 2007 19:00:00 GMT 60:11 interactive, marketing, analtyics, testing, optimization, Minnesota, mima, minneapolis