Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.

 

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We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.

 

 MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.

Blog

MIMA Summit Press Release

United Nations Director Elizabeth Nyamayaro, Academy-Award Winning Director Morgan Spurlock and author Chuck Klosterman highlight 16th annual MIMA Summit

MIMA is the oldest digital marketing group in the nation

 
Minneapolis, October 2, 2017: Celebrating its 16th year, the Minnesota Interactive Marketing Association is proud to present

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Event Recap: The State of Influencer Marketing Event

MIMA Meetup:  The State of Influencer Marketing was held August 9, 2017, at Fast Horse .  The interactive discussion with Cydney Strommen, Account Director and Kate Arends, a blogger, product developer, branding consultant and designer whose blog Wit & Delight garners a tight-knit following, provided real-life examples of how brands can
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Spike Jones Interview: Breaking All the Social Media Rules

On September 20, 2017, Spike Jones, VP of Strategy at Spredfast will join MIMA for the discussion “Breaking all the Social Media Rules” at the MIMA Monthly Event.   Spike is a results-proven communications professional who specializes in digital and social media marketing.  His background includes his work with Brains on

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Event Recap: UX: A Customer Growth Driven Perspective








What users say is qualitative. What users do is quantitative. In this session Chad Halvorson, Founder/CEO of the Minneapolis start-up company When I Work, will talk about why managing qualitative and quantitative data is critical to executing a UX strategy that materially drives
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Event Recap: CATFOA #24 with Genius Steals Founder Faris Yakob

Genius Steals Founder, Strategist and author of Paid Attention, Faris Yakob returned to CATFOA (Conversations About the Future of Advertising) on July 19, at Fine Line Café. As the 25th speaker in the 10th year of CATFOA, Faris discussed key concepts he sees as challenges and opportunities for the advertising
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August 2017 Workshop Resources




Note: this content is available to workshop attendees only. Learn more about our events here.
Thank You for Attending the Content Strategy Workshop! We're glad you could make it and hope you found this workshop useful.  

 
Resources and Tools 
Download the presentation: MIMA Topic Mapping
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