Our Mission: Inspire + Connect

Founded in 1998, the Minnesota Interactive Marketing Association is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,400 members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability.

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Creativity in a Programmatic World

Over the past 5+ years digital media buying has moved toward a programmatic model where impressions are delivered to ever more granular audiences. While the ability to target and refine segments has fundamentally changed, for the most part, creative development hasn't. It's not uncommon for a programmatic media campaign with dozens of discrete target audiences to run start to finish with one or two pieces of creative. We know more about our audiences than ever before, but aren't taking advantage of it. This will be a jargon-free, no B.S. talk about the challenges and opportunities of programmatic creativity, with examples, frameworks, and vendor recommendations that should help brands and agencies alike evolve their creative approach for the programmatic era.

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MIMA is always looking for help from talented, committed people in our industry. Get involved.

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Reach digital marketers while showing your support for the community. Learn more.

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Hundreds Got Their Gadget On at the 2014 Summit

In case you missed it, on Wednesday, October 15, we held the 2014 MIMA Summit—a gathering of the smartest, most dynamic interactive marketers in the Upper Midwest.

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more Calendar

6/29/2016
MIMA Meetup: Future Proofing Your Digital Career - SOLD OUT

7/20/2016
Creativity in a Programmatic World

7/27/2016
Coffee + Case Studies

8/17/2016
CATFOA with Peter Nicholson, CCO Periscope

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