Breaking All the Social Media Rules

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Wednesday, September 20th

8:00 AM @ Cowles Auditorium, Humphrey School Conference Center

MIMA Monthly: Breaking All the Social Media Rules

Let’s face it: rules were made to be broken. And that’s never been more true than with social media marketing. After all, the rules change every day as there are new platforms, new algorithms and new business problems to solve. But a lot of what was true when social came on the scene just doesn’t hold water any longer. And some marketing methods that were around long before social are still tried and true. Come learn how powerful your efforts can be when you strike the right balance. Warning: you might learn something from these counterintuitive lessons.

Spike Jones, VP Strategy @ Spredfast

Spike Jones is a results-proven communications professional specializing in digital and social media marketing. With 20 years of experience, highlights of his career include working at Brains on Fire; SVP of the Digital Customer Experience team at Fleishman-Hillard; Managing Director of Digital at Edelman and is currently serving as VP for the Strategy group at Spredfast. Spike's background includes contributing strategic development – from insight to creative execution – of award-winning, best in class integrated digital and word of mouth programs for companies including: BMW, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Verizon, Fiskars Brands, Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement) and Best Buy. Spike also played a significant role in growing Brains on Fire into one the most sought-after and well-respected word of mouth companies in the industry while growing revenue 225% and profit 600% in a four-year period. In addition, he is a co-author of the book Brains on Fire, published by Wiley & Sons in 2010. He serves on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and has presented at private events (from Michelin to the Susan G. Komen Foundation) and at national conferences like SocialFresh, the Public Relations Society of America events, GasPedal’s WOM Supergenius Summit and the Association of National Advertiser’s Senior Think Tank Committee.

Spike Jones

Pre-registration Fees:

Members = FREE

Student Members = FREE

Non-members = $40

Walk-in Fees: Members = $10

Student Members = $10

Non-members = $45


Pre-registration closes on at midnight prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers. Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees. Switch-outs If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.